Your business
has money
hiding in it.
Will Gregg has 50 years of finding it. He builds you a personal 1•3•5 CEO Playbook — one goal, three decisions, five actions — then walks you through it in a private 60-minute call.
Not a template. Not AI. Will — applied directly to your business.
Application required. Will reviews every submission personally.
The Problem
You're not failing.
You're just not seeing what you're missing.
Revenue is coming in. The business is running. But the profit isn't where it should be. You're working harder than the numbers justify — and you can feel it, even if you can't name it.
The problem isn't effort. It's that you're too close to your own business to see the patterns. Will has seen those patterns in hundreds of businesses across four continents. He finds them fast. Then he builds you the Playbook to fix them.
"I don't coach from a textbook. I coach from the arena."
— Will Gregg, Founder AltLevel™
What You Get
Your 1•3•5 CEO Playbook.
Built by Will. For you. Done for you.
One Goal. Three Decisions. Five Actions. A proprietary framework applied to your specific business — not a generic report, not a template, not AI output.
Your 1•3•5 CEO Playbook
Will's signature deliverable — built personally for your business. One Goal. Three Decisions. Five Actions. A written playbook that tells you exactly what to fix, in what order, and why. Not a template. Not AI. Will.
The Full Business Diagnostic
Will personally digs into your numbers, your model, your offers, your operations. 50 years of pattern recognition applied to your specific situation — before he writes a single word of your Playbook.
60 Minutes With Will
A private call to walk through every finding in your 1•3•5 CEO Playbook. You ask the questions. Will gives you the answers — and the exact moves to make first.
One Clear Next Move
You leave the call knowing your single most important action. Not a list of 40 things. One clear, prioritized next step that changes the trajectory of your business.
How It Works
Six steps.
One 1•3•5 CEO Playbook.
Apply
Complete a short application. Tell Will about your business, your goal, and what you've been avoiding.
Will Reviews
Will personally reviews every application. If it's a fit, you'll receive an acceptance email with next steps.
Secure Your Spot
Once accepted, you'll receive a private link to complete your investment and lock in your Playbook.
Deep Intake
You complete a detailed intake assessment. The more honest you are, the more powerful your Playbook.
Will Builds Your 1•3•5 CEO Playbook
Will runs his full methodology on your business and builds your personal 1•3•5 CEO Playbook. Delivered to you before your call.
Your 60-Minute Call
Walk through every finding with Will. Leave with clarity, a priority action plan, and no more guessing.
Who It's For
Built for operators
who've already built something.
This is for you if
- →You're running a real business — $500K to $10M in revenue
- →You're working harder than the results justify
- →You know something is off but can't see it clearly
- →You've tried frameworks, courses, and coaches — and still feel stuck
- →You want someone who's actually built and sold businesses, not someone who read about it
- →You're ready to act on what you find
Probably not if
- —You're pre-revenue or just starting out
- —You want someone to validate what you're already doing
- —You're not willing to hear uncomfortable truths
- —You want a 90-day program with weekly check-ins
Who Is Will Gregg
50 years.
No theory.
Just results.
Will built a chemical company from nothing to a global nine-figure footprint. He's built, scaled, and sold companies across chemicals, manufacturing, and professional services — on four continents.
Every scar taught him something. Every failure became a system. Every system became a framework. The 1•3•5 CEO Playbook is that framework — built personally for your business by Will himself.
"I'm not here to impress you with what I've done. I'm here because I've already walked the road you're on — and I can show you where the turns are before you miss them."
Will Gregg
Founder, AltLevel™ · 50 Years Building Global Businesses
The AltLevel™ Edge
Your 1•3•5 CEO Playbook
is waiting to be written.
Will finds what's broken. Builds your Playbook. Walks you through it. One goal. Three decisions. Five actions. Zero guessing.
Application required. Limited spots. Will reviews every submission personally.